Focus on Strategy, Creativity & Execution

Focus on Strategy, Creativity & Execution

TikTok

Challenge: TikTok sought a seamless, sponsored integration during the 32nd Annual GMAs.

Solution: Developed and sold the first-ever audience choice award. The program generated 130K+ media impressions, plus 88K+ new supporters for GLAAD’s database.

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Watch TikTok Segment here.

All Old Navy 30th Annual GLAAD Media Awards BH&G Stylemaker NYFW x Afterpay Philadelphia College of Osteopathic Medicine Henry Luce Foundation MGCE 32nd Annual GLAAD Media Awards TikTok World Pride x GLAAD Billboard Women in Music Awards The Recording Academy x GLAAD Cadillac at The Met Gala Beautycon H&M Dodge Vogue Maybelline New York True Sons Ford

Old Navy 30th Annual GLAAD Media Awards BH&G Stylemaker NYFW x Afterpay Philadelphia College of Osteopathic Medicine Henry Luce Foundation MGCE 32nd Annual GLAAD Media Awards TikTok World Pride x GLAAD Billboard Women in Music Awards The Recording Academy x GLAAD Cadillac at The Met Gala Beautycon H&M Dodge Vogue Maybelline New York True Sons Ford