I developed, negotiated and produced bi-coastal activations. From ‘The Art of Rodarte’ immersive experience to sponsored runway shows to an LA mall takeover, I managed all aspects of this multi-layered ‘Fashion for All’ program to acquire new users for the fi-tech app.
The Art of Rodarte, presented by Afterpay: Afterpay partnered with Rodarte for an immersive fashion experience and exclusive Rodarte merchandise opening the doors for consumers to Spring Studios. In addition, Afterpay sponsored two ‘See Now, Buy Now’ shows, where designers Sergio Hudson and 11 Honoré created signature ‘Bondi Mint’ looks, featured on the runway and exclusively on the fashion app’s platform.
To extend NYFW and Afterpay’s sponsorship beyond the runways, we created a retail experience that featured singer/songwriter and chart-topper GAYLE to headline free concert at Afterpay’s ShopsLA at Westfield Century City.